I am so grateful to be a trusted realtor in the Parkland area for almost 30 years and to have the opportunity to write about real estate on behalf of the Bill Sohl Luxury Homes Team.
As a leader in the luxury homes real estate market, the Bill Sohl Luxury Homes Team knows selling high-end listings and representing their owners requires a very specific set of skills only acquired through years of experience and a “best in the industry” marketing system. As a result, we are always striving to find ways to better represent our customers by increasing the exposure of our listings and simplifying the selling process.
An example of our commitment to our sellers is our partnership with Compass Realty. Compass gives us access to the smartest tools built by the brightest minds across engineering, design, marketing and strategy. A combination of technology, best-in-class marketing and an advanced international network helps us ensure a home is in front of the right people at the right time. Backed by a data-driven strategy, Compass listings spend less time on the market than the industry average. Fewer days on the market means more value for our sellers.
As mentioned above, we create beautiful and effective marketing materials that are distributed throughout the world and in all languages. The Bill Sohl Luxury Homes
Team’s marketing plan is aggressive and targeted. Our listings appear in national and international publications such as Wall Street Journal, Robb Report, Mansion Global and more. In addition to our own marketing plan, we are supported by a team made up of marketing professionals who gained their experience from top worldwide brands such as Conde Nast, Bloomberg, Pixar, and L’Oréal, through our association with Compass.
Selling luxurious homes is not simply about marketing and exposure, it requires a solution-based mindset accompanied with a high level of knowledge and an innovative support system. To illustrate our ability to remove obstacles in obtaining the best and highest price for our sellers, let’s consider the insurance dilemma. Many of us are painfully aware of how the age of a roof is impacting the availability and cost of homeowners insurance. Consequently, the age of a home’s roof is currently playing a huge role in how quick a home sells and its final sale price. One way we are countering the negative impact is through our exclusive concierge program. Compass Concierge provides interest-free money up front for services to improve the value of a home. Upon receiving the needed funds, a seller then pays Compass back once the home sells, when the listing agreement ends or when 12 months passes. This program is not just for roof replacement, our sellers can use the money for a wide range of repairs, updates, upgrades and other services.
In summary, our global reach paired with the technology Compass provides allows us to attract buyers from every corner of the globe and enables us to solve some of real estate’s most complex challenges. This partnership is the future of real estate. As always, feel free to contact me at 954-655-5097 with your real estate questions or needs.
Sincerely, Bill Sohl