Congratulations! You’ve decided to sell your Parkland home or property. But, before you trust just any realtor, you’ll want the realtor who can get your highest selling price. Bill Sohl and his Luxury Homes Team are the most knowledgeable, highly experienced professional real estate brokerage in Parkland, FL. Although we’re in a strong seller’s real estate market, a selling price is more than just throwing a high price on a property and putting it on Multiple Listing Service (MLS). The market is saturated with buyers, yes, but these buyers are educated. Parkland is such a unique area, buyers are specifically targeting this area as their new residence, and they have done their homework.
Today’s buyers understand Parkland’s comparable (comps) properties; they know about selling price, neighborhoods, key features, etc. They are having to compete with other buyers, and therefore, they are master researchers. With all the details available online, buyers know what to look for. If you price a property too high, you could potentially outprice your target audience, and risk missing out on a sale. Here are some tips on how to prep your house to maximize your selling price.
Tip 1: Declutter
The first step in maximizing your selling price is to declutter. Parkland has an array of luxury homes and properties and buyers searching for homes in the $400K – $1M price range. These buyers want large, open properties without the clutter. Since the majority of buyers aren’t driving around house to house as they did in the past, they’re using the internet. Potential buyers are using Zillow, Trulia, Realtor.com, etc. and they’re looking at pictures. So, however your property comes across in photos is how they’re going to perceive it. Think about what you want them to see when they see your listing. You want them to be envisioning themselves living in “their” new property. So, give them a clean slate to mentally move in and see their belongings, their family, and their presence in “their” new space.
When buyers are perusing your pictures, they don’t want to see someone else’s mess in “their” house. So, tidy up. Start going through your house and looking for ways to downsize, donate, or get rid of things you don’t need. Not only will this help with a cleaner-looking space, but it also helps declutter your next space! So, it’s a win-win at no cost to you.
If you’re having trouble knowing “how” to declutter, check out Bill Sohl and his luxury property listings. You’ll find houses with nice, new, clean furniture with minimal décor that will be most pleasing to your eye. So, go room-by-room, and think minimalist. The more the buyer can focus on the space, rather than the stuff, the better. This technique gives you the biggest bang for your buck for making your space more appealing to a potential buyer. An aesthetically appealing listing is likely to generate a much higher selling price.
Tip 2: Staging
Once you’ve gone through your house and decluttered, one of two things is likely to occur: (1) you’ve done a great job and you’re satisfied with how it looks, or (2) you’re going to realize you need help. If you think you need help, consider staging your home. A professional staging company will come in and decorate your house as cleanly and neatly as possible. This is likely to increase your sales price by up to 7%!
A staged house gives the buyer a more open, cleaner feel of the house. It triggers an emotional response that ties their families and themselves to this new space. Although the buyer recognizes the furniture and décor are not theirs and do not convey with the house, it initiates a feeling of excitement and enthusiasm. This ultimately gives the buyer a positive experience and is exactly the response a seller wants to give a buyer when selling a home.
Bill Sohl has the perfect interior staging company that enlists a professional decorator. This designer specializes in space optimization by placing key design pieces and furniture throughout your house. Proper staging focuses the buyer’s attention on each room’s strengths and best features. This staging company can either purchase furniture for your space, or they can decorate with the furniture you already have. If you are still living in your home while selling it, this will give you an opportunity to pack everything up to move into storage in preparation for your upcoming move. This also helps organize your moving process. This service will typically cost you $2000 but is likely to bring at least $10,000-$15,000 more to your price point. So, not only does it pay for itself, but it also increases your selling price!
Tip 3: Professional Pictures/Video
Pictures and video will be the first thing buyers see when they search through listings. So, you’ll want to make sure you have professional pictures and professional videos for MLS and other marketing avenues. Lighting and angle are key to describing your space in a way words cannot. You’ll want your home to convey the same feeling you felt when you first bought this property.
A professional video is necessary for bringing in a potential buyer over the internet. A staged home will speak for the pictures and video, but they need to be shown the right way to give their full effect. Bill Sohl has videos that use wider lenses to capture a broader view for the buyer. Since luxury home buyers are typically interested in larger homes with higher ceilings, this method provides an elongated view and rooms appear larger and more open. These videos also incorporate tilt with gives the buyer a top to bottom view and accentuates high ceilings. Panning techniques slowly guide the buyer through the room from a side-to-side perspective, as if he or she were walking through the room in person. These techniques give the buyer a better idea of the space.
Bill Sohl provides incredible real estate pictures and professional videos on each of their listings. Take some time to look through our listings to see what we mean. Having the buyer feel a part of the space online, is just like he or she stepped into this house and getting the buyer into the house is the first step to selling your property. Let us create a 3-D video for your listing and get you on your way to a maximum selling price.
Tip 4: Pricing
As previously mentioned, potential buyers already have a pretty good idea of what your house is worth. Putting an astronomical price on your property could get you an incredible price on your home, but it is more likely to drive buyers away. With all the real estate tools available at buyers’ fingertips (i.e., Zillow, Realtor.com, etc.), buyers know what to pay for your property.
Bill Sohl is the most knowledgeable, professional real estate agent and broker in Parkland, FL. We are highly experienced in Parkland real estate. We routinely conduct market research, track real estate trends, know the selling market, and can price your property to maximize your final sales price. A high price doesn’t necessarily mean the right price. The right price invites competition among buyers and you’ll want a real estate agent who has an effective strategy. Competition provides the leeway to negotiate specific terms. Bill Sohl can show you how to price your home to get the most out of your sale. We have a lot of experience in Parkland, FL and we can maximize your selling price.