Home Staging

One of the services Bill Sohl Luxury Homes Team offers to sellers is a complimentary design consultation with our professional home stager and stylist, Deborah Gregg, of Deborah Gregg Interiors. During this consultation, Deborah shares advice with homeowners on how to prepare their home to successfully enter the market, giving them a benefit over other competitive sellers. As one of the leading listing agents in the Coral Springs/Parkland area, we know staging is a critical necessity to our successful track record. Most of our homes, having been staged, receive offers after only being on the market for a few days.

In addition to our own experiences, the data shows the benefits of consulting a stager. In February 2019, the National Association of Realtors invited a random sample of 48,728 active REALTORS® to fill out an online survey regarding the effects of staging. The findings of the survey showed that 83% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. Similarly, a 2019 survey of 4,200 staged homes showed 68% sold for 6-23% more than their unstaged neighbors and spent 72% less time on market. When sellers spend .5% of the value of their home on staging, they saw a 1000% return on their investment.

Home is where we have raised or are still raising our children, spend time with friends, work and create memories. It is also where we store our precious belongings. What is endearing to us, is not so attractive to a prospective buyer. Deborah stresses, “We have so much emotion invested in our own homes, it is nearly impossible for a seller to be objective while preparing their home for sale.” She offers distance and objectivity, while implementing proven techniques that help sell, such as creating focal points to draw attention to the positive aspects of a home.

Todays’ buyers want a fresh and uncomplicated home. When a buyer enters the home, it takes 15 seconds to form an opinion. Buyers spend the rest of the time, subconsciously reinforcing that opinion. Deborah uses a multisensory approach to encourage a ‘Feel Home’ outcome. Each buyer is hoping this house is ‘the one’, while staging techniques strategically assist the buyer in visualizing that life.

In closing we want to thank you for giving us the opportunity to provide you with this information and we hope you find it helpful. We work hard to provide exceptional real estate services to our buyers and sellers. Our expertise provides an impressive networking team to help our clients have the best experience possible when it comes to buying or selling a home. Please feel free to contact us at 954-655-5097 if we can be of any assistance to you.